kitchencheatsheet.gif

kitchen cheat sheet

To promote Everest's kitchen installations, we created a comprehensive cooking reference guide with metric conversions, cooking times, meat cuts, and more. With a shoestring budget of $2,000 on Facebook and StumbleUpon, it went viral, attracting over 2 million visits and 250 links to the client's site. It also caught fire on social media, where it topped a quarter of a million shares on Pinterest alone.  

The infographic still ranks as the 10th most viewed on Visually out of over 25,000 other pieces of work, and even found its way onto Guy Kawasaki's Twitter.  

My Role:

Concept

Wireframe

Copywriting 

Distribution Strategy

(Designed by the brilliant Shelli Walsh)