kitchen cheat sheet
To promote Everest's kitchen installations, we created a comprehensive cooking reference guide with metric conversions, cooking times, meat cuts, and more. With a shoestring budget of $2,000 on Facebook and StumbleUpon, it went viral, attracting over 2 million visits and 250 links to the client's site. It also caught fire on social media, where it topped a quarter of a million shares on Pinterest alone.
(Designed by the brilliant Shelli Walsh)