OLYMPUS LEARN CENTER
To support Olympus's new mirrorless camera model, we created 60 articles, 20 videos, and 4 infographics about travel, food, and pet photography. As well as optimizing the content for search and social, we used the content to support the brand's media initiatives through paid content distribution.
Through the mid-way point of the campaign, the content has driven 75M impressions, 1.44M clicks and is over-indexing on our advertising platform (InPowered) with a 47% engagement rate.
Lead content strategist