Tomorrow SLEEP Magazine

To launch Serta Simmons into the crowded world of boxed mattresses, we created a magazine for their new brand, Tomorrow Sleep. Covering the intersection of sleep, lifestyle, and wellness, it offers in-depth editorial and interviews sourced from a wide range of sleep experts.

Since launching, the Magazine has accounted for 26% of the site's inbound traffic, while engaging readers with a 19% higher time on page than the site average. It's also received coverage from the The Boston Globe

More importantly, it's driving business. Customer journeys that start on the Magazine have a 1.1% conversion rate, which is over 7 times greater than the rest of the site.

My Role

Lead content strategist

Paid and organic distribution strategy

Editor-in-chief

Contributing writer